Custom software development
A custom software development company for web apps, mobile apps and AI agents
We build web applications, portals, mobile apps, AI agents, automations and integrations for businesses in different countries, with a fixed quote before any work starts. You deal directly with the team that writes the code.
In short: Coded Idea is a custom software development company. We build web applications and portals, mobile apps, AI agents, automations and integrations with the systems you already use, such as Xero, QuickBooks, Zoho Books, Sage, payment and courier APIs. You get a fixed quote after a 20-minute call, a written scope and a fixed plan, and the full cost is known before work starts. Our development team is based in India and works with clients in other time zones.
We'd rather show you how we work than list adjectives, so this page covers what we build, how we quote, what you should own at the end, and how working across time zones goes in practice.
What we build
Put simply, we've done, and can take on, any kind of development project: web, app, AI agent, automation or other software. Coded Idea was founded in 2020 and has delivered more than 500 projects.
| Project type | Examples | What we'll ask first |
|---|---|---|
| Web applications and portals | Customer and supplier portals, trade ordering portals, booking systems | Who logs in, and what each type of user needs to do |
| Mobile apps | iOS and Android apps for field staff, customers or drivers | Does it need to work offline, use the camera or send notifications? |
| AI agents and automation | Reading orders and documents, drafting replies, scheduled reports | What happens today, how often, and who checks the result |
| Integrations | Accounting, courier, payment, CRM and e-commerce APIs | Which system is the master record for customers, stock and prices |
| Internal tools | Dashboards, stock and job tracking, admin panels | Which spreadsheet it replaces, and who maintains that today |
| Websites | Marketing sites and content sites | Who will edit it after launch |
The project we can show you running live is a trade portal covering sales and warehousing that a wholesaler uses every day. That's why several of our pages talk about wholesale: it's the work you can see in use, and we've turned it into a B2B ordering portal other wholesalers and distributors can adopt.
Build or buy: a quick test
Custom software isn't always the right answer, and we'll say so on the first call. Buy a subscription product when:
- it covers most of how you work and the gaps are minor
- you can change your process to fit it without losing customers
- the monthly cost over three years is less than the build plus running costs
Build when the gaps are costing you every day in retyping, spreadsheets on the side or orders going wrong, or when the way you work is what customers choose you for. A middle route is common too: keep your accounting system, and build the piece that's missing around it, such as a portal, an AI agent or AI order processing.
How we scope and quote
Every project starts with a 20-minute walkthrough, then a fit check where we map the users, data and systems involved. The quote you get back is fixed, and you know the full cost before any work starts. A useful quote, from us or anyone, should contain:
- In scope: every screen, user type, report and integration, listed.
- Out of scope: what isn't included, written down so nobody assumes it.
- Acceptance: how you'll check each part works before signing it off.
- Plan and timeline: the order things are built in and when you'll see them.
- Running costs: hosting, app store fees, AI usage and third-party subscriptions, listed separately from the build.
- Changes: anything new is scoped and quoted before it's built.
Ways to work with us
| Model | Best for | How it's priced |
|---|---|---|
| Fixed-quote project | A new portal, app, agent or system with a clear scope | One fixed quote for the agreed scope |
| Add-on to what you already use | An integration, automation or AI agent around your current system | Fixed quote for the add-on |
| Support after launch | Fixes, updates and improvements once you're live | Discussed on the walkthrough and agreed before it starts |
What you should hold at handover
Whoever builds your software, these should be in your company's name, not the developer's:
- the domain name and DNS
- the hosting or cloud account, in the region you need
- app store accounts: the Apple Developer Program costs 99 USD a year and asks organisations for a D-U-N-S number; Google Play has a one-off US$25 registration fee
- API keys for AI providers, WhatsApp, payment and courier services
- the code repository, with access agreed in writing
- an export of your data; on the systems we build it's available as CSV any time
Working with a team in India, from any time zone
Our developers are in India, and we work with clients in other countries remotely, over video calls, shared project boards and your own accounts. India Standard Time is UTC+5:30 all year, with no daylight saving. That puts India 4.5 hours ahead of the UK in summer and 5.5 hours ahead in winter, and 9.5 hours ahead of US Eastern time in summer and 10.5 in winter.
In practice, we agree meeting times that suit your time zone: a European morning overlaps with the Indian afternoon, and a call early in the US Eastern morning lands in the Indian evening. Agree call times, a single point of contact and how quickly messages get answered at the start, with us or any remote team, not after something goes wrong.
The technology
We choose the stack per project and explain the choice in the quote. In general that means mainstream, well-documented tools rather than anything obscure, so another developer could pick the work up later: a web framework and relational database for portals, cross-platform or native code for apps, official APIs for accounting systems such as Xero, QuickBooks, Zoho Books and Sage, commercial AI APIs under a data processing agreement, and n8n or Make where a workflow tool fits better than code. Our AI automation page compares those last two.
If you're in the UK
Our live product runs for a wholesaler there, so the local details are familiar ground: VAT invoices in the format HMRC expects, company and VAT-number checks through Companies House and HMRC, processor contracts under UK GDPR, and hosting in the UK or EU on request. Wholesalers and distributors can start with our UK wholesale ordering software page.
Tell us what you want built
Bring a rough description, a spreadsheet you want to replace or a sketch on paper. We'll tell you honestly whether we're a fit, and if we are, you'll get a fixed quote.