Software, apps and AI automation
Software that does the work your team does by hand
We build custom software, web and mobile apps, AI agents and automations for businesses that have outgrown spreadsheets, email and copy-paste.
You tell us how the work is done today. We give you a fixed quote, build it, and support it after launch. Our development team is in India and works with clients across time zones.
- 20-minute call You show us the process that's slowing you down.
- Fixed quote You get a clear scope and one price before anything starts.
- We build and support it Built, tested, launched, and looked after once it's live.
Founded in 2020, 500+ projects delivered. Our trade ordering platform runs sales and warehousing every day for a UK vape wholesaler.
01The switch
What we replace
Today: Orders, requests and forms arriving by email, WhatsApp and PDF
With Coded Idea: One system where customers submit them properly, or AI reads them for you
Today: Staff copying data between spreadsheets and systems
With Coded Idea: Systems connected through their APIs, so data moves on its own
Today: Off-the-shelf tools that almost fit
With Coded Idea: Software built around how your business actually works
Today: Reports built by hand every Monday
With Coded Idea: Dashboards and alerts that update themselves
02Services
What we build
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Custom software
Web apps, portals, dashboards and internal tools built around your process, with a fixed quote up front.
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Web development
Fast, accessible websites and web applications, from company sites to ecommerce and customer portals.
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Mobile apps
iOS and Android apps, native or cross-platform, published under your own store accounts.
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AI agents and automation
Automations for the repetitive admin: inboxes, invoices, follow-ups and reports, with a person approving what matters.
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AI order processing
Emailed and PDF orders read into draft sales orders, checked against stock and prices before anyone retypes a line.
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Trade ordering platform
Our ready-made B2B ordering portal, warehouse system and sales-rep app for wholesalers and distributors.
03About us
A software team you deal with directly
Coded Idea was founded in 2020 by Abhishek Rana. Our development team is in India, and we've delivered more than 500 projects for businesses of different sizes. You talk to the people who design and build your system, not a sales layer, and everything we build is set up in your name.
- A written scope and a fixed quote before work starts
- Code, data and accounts in your name from day one
- Work shown in short stages you can test
- Meeting times agreed around your time zone
- Support and improvements after launch
- Founded
- 2020
- Projects delivered
- 500+
- Development team
- India
- Pricing
- Fixed quote
04AI automation
AI that does the admin, not the thinking
We build small, specific automations, each one doing a job someone currently does by hand. A person approves anything that touches money, stock or customers.
See AI automation-
Inbox agents
Read orders, requests and documents from email and PDF, and draft the record in your system.
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WhatsApp and chat agents
Answer routine questions and take structured requests on the official WhatsApp Business Platform.
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Finance runs
Invoices, statements and payment reminders sent from Xero, QuickBooks, Zoho or Sage on schedule.
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Alerts and reports
Low stock, late jobs and weekly numbers sent to the right person without anyone building a spreadsheet.
05The route
How a project runs
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Stop 01
Call
20 minutes. You show us how the work is done today and where it hurts.
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Stop 02
Scope and fixed quote
We write down what's in, what's out and what it costs, before any work starts.
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Stop 03
Build
We build in short stages you can see and test, in your own accounts and repositories.
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Stop 04
Launch and support
We train your team, stay close through the first weeks, and keep supporting it after launch.
06Where we work
Global delivery, local knowledge
We work with clients remotely, wherever they are. For some markets we go further and write about the local rules your systems have to follow, such as tax invoices, e-invoicing and industry regulation.
- United Kingdom Wholesale ordering software, and the 2026 vaping duty rules
- United Arab Emirates Software and automation for UAE businesses, and e-invoicing
FAQ
Questions buyers ask
What kind of projects do you take on?
Custom software, web and mobile apps, AI agents and automations, integrations between systems, and our trade ordering platform for wholesalers. If the work is repetitive and done by hand today, it's usually a good fit.
Where are you based, and which countries do you work with?
Our development team is in India. We work with clients in other countries remotely, over video calls, shared project boards and your own accounts, and agree meeting times that suit your time zone.
How much does a project cost?
Every project is different, so pricing is by quote. Use the Get a price form or book a call, tell us what you need, and we'll send a fixed price. You'll know the full cost, and what's included, before any work starts.
Do we own the code and data?
Yes. The code, data and accounts are set up in your name, and you can export your data at any time. We can host in the region you need, such as the UK, EU, US or Middle East.
Can you connect to the tools we already use?
Usually, yes. We connect through official APIs to accounting systems such as Xero, QuickBooks, Zoho and Sage, to email and WhatsApp Business, and to most CRMs and ecommerce platforms.
Next step
Tell us what you want built. We’ll tell you what it takes.
Twenty minutes on a call, no slides. Bring the spreadsheet, inbox or process that’s slowing you down.